In 1998 Lucas founded his own production company, Lucas Entertainment, with money he earned from working as a male escort.[12] He based the company in New York City (rather than Los Angeles, where many of the other pornography studios are located), in part, to take advantage of the lack of competition.[13]

In 2004, Lucas Distribution, Inc., his adult video distribution company, began operations. Lucas directs, produces and stars in his own films under the Lucas Entertainment banner. In March 2009 the studio hired Mr. Pam Doré as creative director of film and production.[14] Doré was the videographer and editor for NakedSword's Tim & Roma Show. Doré, a 12 year veteran of the business, had shot and edited award-winning movies for COLT Studio Group and Black Scorpion Entertainment, amongst others.[14] She was nominated at the 2009 GayVN Awards for best director and cinematography for the studio's 2008 blockbuster Return to Fire Island.[7] In an interview, mr. Pam stated that she fulfills many roles on set, including "kick-ass cameraman, slutty friend or ‘Mommy’ if the boys need a hug or someone to talk with."[6]

The studio announced on Lucas's blog in July 2009 that it was opening a European headquarters in Paris.[11] The new office will centralize production services, including casting, filming, and promotions. The studio last filmed in France in October 2001 for Inside Paris, and announced it was to begin filming Paris Playboys in the city's gay district, Le Marais.[11]